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Details
Contact Person:
Mr. Pawel Wojcik
E-mail:
Send RFQ
Address:Pulawska 12a/5
City:Warszawa
Postal Code:
02-565
Country:
Poland
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Phone:+48225652750
Fax:+48225652760
Standards:ESOMAR, OFBOR
Memberships:
ESOMAR, AQR, OFBOR, PTBRIO
Number of employees:
56
Number of interviewers:
700
Founded in:
2003
Language of communication:
English
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Description
Since 2003 4P research mix has been providing knowledge about the market and consumers, and an expert guidance for research projects. Our innovation is backed up with experience of our researchers who have been working in research environment since the first years of the Poland’s transformation. Their competence has been recognized by the researchers communities in Poland and worldwide, thanks to their involvement in developing research standards for professional organizations in Poland: PTBRIO, OFBOR and globally: ESOMAR. 5-person Executive Board are the consultants for a group of 30 researchers within 8 teams.
We base our approach on the four fundamentals of “marketing mix” – product, price, place, and promotion – dedicating our specific solutions, tools and methods to these elements. We rely on our research instinct and intuition, and we believe in creative integration of data from various sources. We are proud of an open and creative atmosphere within our team, helping the researchers to use their potential and knowledge.
Within seven years 4P research mix was located at the forefront of best research agencies in Poland and third among Polish capital companies in the industry. We are listed as a TOP 10* company in Poland providing research for: retail, electronic media & internet, public sector, telecommunications, advertising agencies and media houses and pharmaceutical products. We also specialize in FMCG studies and conduct research projects co-financed by the European Union and run international projects in Russia, Ukraine, Czech Rep, Hungary, Turkey.
The image of polish research agencies carried out by PTBRIO in 2009 showed that we received top rating for fieldwork quality. Our clients also appreciated the knowledge and experience of our researchers, therefore 4P research mix constantly develops the areas of its services. In 2010 we launched a new medical & pharma market research department 4P medical, and we have implemented a consumer panel for micro entrepreneurs.
*Report PTBRiO Research Market in Poland, 2010.
Research conducted in
- Czech Republic
- Poland
- Romania
- Turkey
- Ukraine
- Central Europe
- East Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Software & Services
- Telecommunication Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
