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Details
Contact Person:
Mrs. Penny Wylie
E-mail:
Send RFQ
Address:Venture House, Fifth Avenue
Letchworth Garden City
City:Herts
Postal Code:
SG6 2HW
Country:
United Kingdom
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Phone:+44 1462 681187
Fax:+
Standards:
Memberships:
Market Research Society (MRS) Company Partner; Chartered Institute of Marketing (CIM)
Number of employees:
Number of interviewers:
Founded in:
2004
Language of communication:
English
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Description
ActionPoint is an independent client-focused full service market research company. Helping organisations understand customers and markets, providing analysis and real insight to guide decision making. We work with private, public and voluntary sector organisations. Covering in-depth qualitative and large-scale quantitative research, ActionPoint's services include:
- Customer satisfaction and loyalty
- Customer and client perceptions research
- Public consultation/engagement
- Competitor analysis and,
- New product / market evaluation.
ActionPoint is a Market Research Society Company Partner and all our work adheres to the Society’s Code of Conduct.
Research conducted in
- North Europe
- South Europe
- West Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Consumer Durables and Apparel
- Consumer Services
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Retailing
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- Recruiting
Sample studies, research reports
