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Details
Contact Person:
Ms. Ann Middleman
E-mail:
Send RFQ
Address:17 Plant Lane
City:Westbury
Postal Code:
11590
Country:
United States
New York
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Phone:+15163343434
Fax:+14134033824
Standards:
Memberships:
AMA, IABC, SMPS, WICI
Number of employees:
1
Number of interviewers:
0
Founded in:
2002
Language of communication:
English
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Description
ADM Marketing & Research Consulting helps companies become knowledge-driven rather than assumption-driven through secondary and primary research (qualitative and quantitative). Initial consultations drive the most appropriate method for product development, strategic research, brand management, communications research, internal and external relationship management, and “Research For Ink,” a technique used to drive publicity. Our senior staff offers the benefits of more than 25 years experience in study design, project management, focus group moderating, and content analysis, making actionable conclusions and recommendations.
The Second Half is a subsidiary consultancy which helps companies understand the 50+ market and the best ways to communicate with this important, wealthy, and paradigm-changing demographic. Opinion 50+, an omnibus study from TMR, Inc., is often used in these assignments.
Please visit our web site to learn more about our specific experience and expertise and the answers to many frequently asked questions concerning marketing research.
Research conducted in
- Central America
- North America
- North Europe
- South America
- South East Europe
- South Europe
- West Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Architecture, Interior Design, Public Relations
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Franchising
- Generic Pharma
- Health Care Equipment & Services
- Home Improvement
- Household & Personal Products
- Industrial and Manufacturing
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Public Relations
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Management
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Employee Satisfaction
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Publicity Generation
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Central location intercepts
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Recruiting
Sample studies, research reports
