COMPANY PROFILE
Well come to ALPHA WORLD WIDE RESEARCH ORGANIZATION.
A.W.W.R.O. was founded in 2003. A.W.W.R.O. is an innovative market research company providing clients with systematic real time feedback, in a format that is practical and understandable, enabling them to make informed decision for business growth and best practice.
EXPERIENCE
We have experience across all areas of research including:
-Face to Face Interviews
-Street study
-CLT
-CATI-CAPI
-Group discussions (GD)
-Telephonic surveys
-Mystery shopping/Mystery audits
-Customer satisfaction surveys
-Employee satisfaction surveys
-Product research
-Advertisement research
-Semi-corporate/Corporate research
-Industrial research and so on....
One key thing we’ve learnt through experience is that delighted clients come back to us again and again-a learning that informs the way we work.
TEAM POWER
We have a dedicated team of professionals, who are highly qualified and experienced like,
-We have well trained, sincere and experienced Interviewers, who are highly skilled and well conversant with English, Hindi and Gujarati languages.
-We have very responsible pioneer Supervisors.
We proudly announce that we possess the largest privet terminology database containing various multilingual terms and concepts.
WHY US?
A.W.W.R.O. places great emphasis on working effectively with its respondents. Through continuous innovation guided by client’s needs. We provide information collection delivery and analysis systems at the forefront of technology.
We believe that research is a pulse for every business.
We believe that different circumstances require different approaches.
That’s why we’re methodology neutral, selecting the best research solution to meet the unique needs of our clients. Everyone at A.W.W.R.O. is highly experienced across all research methodologies, from the most traditional to the most innovative.
QUALITY STANDARD
We are known to maintain high quality standards while rendering our services and this is clue to our systematic and quality work procedure. We get assignments in either soft or hard copy and then the projects are categorized on clients’ requirements.
Each and every project is categorized according to purpose, format and content. Glossaries are created after the completion of the text.
Each and every production procedure under goes strict supervision of the experts relating to the field and is proceeded only after approval.
We assure you that we provide you in-depth interviews to capture complex decision making behavior of respondents.
What we do...!
What Marketing Research Services are? :
The Marketing Research Division of AWWRO offers cost effective and time saving Marketing Research services to small, medium and large businesses. Unshackling our clients from spending hours and days collecting, analyzing and interpreting published information. Thereby enabling our client’s to stay focused on their strategic priorities.
In summary, the Marketing Research Division supports our client’s needs by undertaking assignments that research a client's issues and provide information to help our clients make informed decisions. Our services can be used in a variety of other situations to add value to your business and to your clients. AWWRO has helped dozens of customers with Marketing Research services and has created white papers, industry reports, e-books and website content.
What Marketing Research services offered? :
AWWRO offers several services for offshore research services. These services allow our clients to stay focused on their strategic priorities. The time consuming, lesser value addition services are performed by AWWRO in a cost and time efficient manner. Our research services will provide you the inputs to make the strategic decisions.
Business case or research report preparation:
AWWRO can prepare entire business cases for business issues or alternatively support the business case development by performing information gathering, data processing and analysis. This service can also be used for developing business proposals to clients.
Ad hoc secondary research or desk research:
AWWRO will research existing published information in print and web to gather relevant facts and create a report with the conclusions. This information will help you to make fact-based decisions.
Competitive intelligence reports:
AWWRO will collect, analyze and summarize information on competitors, industry, customer trends based on a mutually agreed framework and regularly provide updates.
Marketing Research – engagement models:
AWWRO offers two engagement models for working with our clients. We can work either on a project model or on a dedicated resource model.
Areas of Specialization
-Brand and Consumer Research
1. Market Entry Strategy Development
We provide a detailed and overall understanding of the market and help in strategic decisions making. Various modules that can be identified as our strength areas include:
• Demand Estimation
• Mapping competition
• Price mapping of competing products
• Entry routes to market
• Trade Practices
• Competitive Communication
2. Marketing Consulting for New Product Development
AWWRO provides an exhaustive consulting regarding launch of new products by estimating the demand and acceptability of the new products. The insights provided by us help clients to modify and enhance the product and the marketing strategy to suit consumers’ requirements. AWWRO is also capable of developing marketing efforts that fit into the overall business objectives of the client. The followings are the areas where AWWRO has specialized to cater specific client needs.
• Concept Test
• Brand-Name Test
• Product Benchmarking Test
• Blind Product Test
• Package Design Test
• Price Sensitivity Research
• Feasibility and Risk Management Studies
3. Consumer Behavior Studies
this component is another strength area of AWWRO to provide a complete understanding of the consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product. AWWRO uses both quantitative and qualitative techniques to fulfill this.
• Usage and Attitude Study
• Segmentation Studies
4. Brand Health Studies
AWWRO has substantial experience in brand health studies. Comprehensive brand tracking studies include:
• Consumption and purchase habits of the product category
• Awareness and trial of the brand under consideration
• Motivators for the trial and Satisfaction with the brand
• Purchase Intent of the brand
• Position of the brand relative to its competitors
• Advertising awareness and impact of ads
• Image of the brand
• Key areas of improvement in customer contact
• Brand/Image indications which can be used to leverage Strengths of the brand
• Critical sales incidence
5. Customer Satisfaction Studies
AWWRO provides an exhaustive customer satisfaction studies to understand the expectations and needs of the consumers. We measure the level of satisfaction for a specific product or a service and identify the gaps between expectations and the experiences and in turn help the clients to raise their offerings for gaining higher level of consumer loyalty. Our methodologies include:
• Customer Delight Score
• Overall Customer Satisfaction Index
• Intent to Recommend the product
• Loyal Customer Vs. Disloyal Customer profiles
• Gap analysis to identify problem areas
• SWOT analysis for the product
6. Corporate Image & Brand Position Studies
this includes:
• Corporate Image Studies
• Value Mapping
• Brand Mapping
• Brand Positioning
7. Perception Analysis or Consumer Psyche
AWWRO helps its clients through:
• Providing insights about the consumers’ perception and to design a stronger and compelling Selling propositions based on the analysis.
• To identify consumer’s motivational factors.
• To reach the target audience with more focused strategies.
8. Mystery Shopping
-Applied Economic Research
1. Industry and infrastructure related studies
• Demand forecasting using econometric techniques
• Input-output modeling
• Identification of priority geographical market
• Impact analysis of various schemes
• Tourism planning and development
• Study on infrastructure development
• Public-private partnership
• Urban and regional planning
2. Trade sector
• Trade barriers both domestic as well as international.
• Trade and economic co-operation between countries
• WTO issues
-Social Sector Research
• Health studies
• Caste and minority problems
• Education
• Ethnicity
• Rural development
Conducting Large Scale Survey
AWWRO has skilled manpower and network throughout the country to conduct large scale surveys for its clients.
Best Regards,
ALPHA WORLD WIDE RESEARCH ORGANIZATION
"We will meet soon"
