Based in Paris, Athlane Consult is is a leading independent supplier of market research and consultancy, dedicated to leisure industry.
We offer assistance to our customers in the definition, the repositioning or the optimization of their market strategies
Our aim is to provide expertise, added value, high quality, value for money and operational research solutions
We design and conduct bespoke, creative and compete market research programmes in West Europe, including qualitative (focus group, workshops, in-deptht interviews, tele-depth interview, ethnographic research, shopping experience…) and quantitative research (CATI, CAWI, CAPI…), desk research (on and off line), consulting (audit, feasibility survey, diagnostic, marketing plan), coaching…
Athlane carry out a wide variety of research assignments for clients. The main issues we research are detailed below.
• Customer behaviours, attitudes and needs, satisfaction and loyaulty
• Market opportunities, market potential for new products and services
• New product, service, concept store, equipement development and pre-test
• Sales channels/distribution patterns
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Our teams experience spans leisure market sectors :
Sport: Individual / collective, indoor /outdoor, professional / amateur
Tourism: transport, accommodation, food supply…
Games; multimedia, video, board games, lotteries, contests
Culture: music, cinema, theatre, fine arts, reading, TV...
Others leisures: gardening, DIY, interior decoration, creative leisure, gastronomy
Our clients include Club Med, Décathlon, Europ Assistance, La Fnac, La Française des Jeux, Reebok, Samsung, TF1, …
