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Details
Contact Person:
Ms. Linda Findlay
E-mail:
Send RFQ
Address:Studio C14 Mainstream Centre
Main Road
City:Hout Bay, Cape Town
Postal Code:
7806
Country:
South Africa
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Phone:+27 21 790 5262
Fax:+
Standards:
Memberships:
ESOMAR, SAMRA, MRS
Number of employees:
4
Number of interviewers:
Founded in:
1999
Language of communication:
English Afrikaans
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Description
Full service agency.
Internationally BDRC operates as a partner to service industry clients and we have built up a deserved reputation for our intimate knowledge of selected business areas: financial services, hotel and travel, IT and telecoms, automotive, and corporate and business services.
Equally adept with consumer and business markets, assignments range from small scale consultancy to strategic market segmentation studies.
We carry out our work in Africa and beyond to international industry quality standards, making us a natural partner as your "man on the ground" in Africa.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Hotels, travel and leisure
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Client needs assessment
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- Internet Strategic Intelligence
- Market profiling
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
