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Details
Contact Person:
Ms. Mary Bergstrom
E-mail:
Send RFQ
Address:
City:Shanghai
Postal Code:
200031
Country:
China
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Phone:+86 159 219 88670
Fax:+
Standards:
Memberships:
Number of employees:
Number of interviewers:
Founded in:
2006
Language of communication:
English Chinese
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Description
Bergstrom Trends is an insights consultancy with a singular mission: telling the story of new China. Founded in Shanghai in 2006, the company forecasts new directions in values, attitudes and tastes to close the gap between brands and consumers. Focusing on the country’s most influential consumers – youth and women – Bergstrom Trends has helped some of the world’s most iconic brands target opportunities and deliver results.
Using a blend of in-home interviews, shop-a-longs, media auditing and environment studies, Bergstrom Trends brings Chinese consumers up-close and personal, in vivid and actionable detail. The group also leverages a network of local trendspotters to report first-hand on consumer and marketing trends across mainland China.
Research conducted in
Offered Services
Market sectors
Research Types
- brand consulting, trendwatching, consumer insights and segmentations, marketing and product development consulting
- Brand Equity Research
- Children / Youth's Research
- Consumer Research
Research Methods
- Focus Groups
- In-depth Interviews
- Online
- Online Focus Groups
Sample studies, research reports
