Formed in 1992, Business Advantage is an international B2B market research and business development consulting practice operating in the hi-tech sectors of IT, telecommunications and digital broadcasting. We help many leading hi-tech companies, like Autodesk, BT, Fujitsu, HP, IBM, Pitney Bowes (MapInfo), Microsoft, Oracle, PTC, Siemens PLM, Sony, SAP, Sophos, SUN, StorageTek, Xerox and many others, to better understand their markets and drive business growth.
Our market research services help you better understand your markets, customers and competitors. Both qualitative and quantitative international research studies are undertaken, including: competitor analysis, customer satisfaction, image and awareness, market sizing and trends, new market opportunities, new product development, usage and attitude. We undertake research and analysis projects in more than 100 countries across five continents. In house, our multi language capability includes German, French, Spanish, Italian, Russian, Chinese, Hungarian and Polish with access to a wide network of other language specialists. Our expertise extends across all vertical sectors – aerospace and defence, manufacturing, industrial, banking, finance and insurance, pharmaceuticals, architecture, engineering and construction, healthcare, new media, local and central government, retail etc. Although micro businesses are encompassed by our experience, the majority of our work is amongst the SME and large enterprise sectors. Almost all of our work involves engaging with mid-management, senior management and C-level contacts. Adept at articulating complex business and technology value propositions, our specialist telephone field-force is very accustomed to having in-depth discussions with senior decision-makers.
One of the things that differentiates Business Advantage from others is our end-to-end service approach, i.e. once we have delivered research and analysis we can then transfer the knowledge and learning gained to the business development phase and be more effective in identifying, qualifying and delivering business opportunities.
