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Details
Contact Person:
Mr. Ireneus Gundona
E-mail:
Send RFQ
Address:Hse 217, Ecomog Road, Haatso
City:Haatso, Accra
Postal Code:
Country:
Ghana
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Phone:+233-302-504-071
Fax:+
Standards:
Memberships:
Number of employees:
10
Number of interviewers:
200
Founded in:
2010
Language of communication:
English French
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Description
CIC is a full-service marketing research company based in Ghana. CIC is dedicated to the provision of actionable and meaningful marketing research services to client across the West Afican Sub-region.
The company is manned by a team of dedicated professionals with diverse research experience across the West African sub-regions
Our specialisation is born out of over 10 years combined experience in market research
The collective experience of the CIC team enables us to adapt and tailor research techniques to suit the needs of our numerous clients.
In most cases, our research is used to guide strategic decisions. From our experience, we can offer help and guidance in taking projects from initial concept through to implementation
We know that the key to good research is meeting the objectives and preparing clear and unambiguous results that lead to a course of action
Research conducted in
- Benin
- Burkina Faso
- Côte dIvoire
- Gabon
- Gambia
- Ghana
- Guinea-Bissau
- Liberia
- Mali
- Niger
- Nigeria
- Togo
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Insurance
- Materials
- Media
- Retailing
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
