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Details
Contact Person:
Ms. Benay Bayülkem
E-mail:
Send RFQ
Address:Sulun cad.Tekirler Sk. No:3
34330 Iç Levent
City:Istanbul
Postal Code:
34330
Country:
Turkey
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Phone:+90 212 282 82 49
Fax:+90 212 279 45 92
Standards:
Memberships:
ESOMAR, GMR
Number of employees:
8
Number of interviewers:
Founded in:
1983
Language of communication:
English Turkish
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Description
DAP is an independent marketing research company founded in 1983.
We find solutions to your marketing needs by designing ad-hoc researches just for you.
Not only do we use all types of conventional qualitative and quantitative techniques but we also develop new techniques to differentiate ourselves on the road to finding the most accurate way.
Life Style Research® which is a periodic & syndicated research conducted since 1987, is one of the key assets of DAP.
LIFE STYLES® Research: We are measuring the socio-cultural trends since 1990. LIFE STYLES® Research is a comprehensive study which tries to understand the Turkish consumers closer in terms of motivations, habits & attitudes, consuming of goods, media habits etc.
DAP has the opportunity of doing marketing research almost in all countries as the member of “Global Market Research”
Research conducted in
Offered Services
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- Price Elasticity Testing
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
Sample studies, research reports
