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Details
Contact Person:
Mr. Philip DERHAM
E-mail:
Send RFQ
Address:Level 1,
101-103 Union Road
City:SURREY HILLS
Postal Code:
PO Box 51
Country:
Australia
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Phone:+61 3 9897 3011
Fax:+61 3 9897 3022
Standards:
Memberships:
AMSRS, AMinstitute, BBN
Number of employees:
Number of interviewers:
Founded in:
1996
Language of communication:
English English
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Description
When knowing will strengthen your decisions....(TM)
Market research is only valuable when clients make better-informed decisions than they would without it is Derham Marketing Research's credo.
Thus, investment in research must enable clients to assess, decide and then to act. By use of timely, reliable, cost-effective qualitative and quantitative research - among customers and prospects and within and without client organisations, Derham Marketing Research's results (with thought-through conclusions from those) enable its clients to strengthen their business decisions.
These strengthened decisions can follow specifically designed research or use Derham Marketing Research's syndicated Monitors for the financial, media, association and retail sectors. Derham Marketing Research works with clients across Australia, New Zealand and in the United Kingdom, and provides appropriate qualitative and quantitative research programs for each - and is sensitive to local nuances that enhance the research response. Further details are available at www.derhamresearch.com.au .
The company principal, Philip Derham, specialises in finance, retail, media and business research. He has worked with respondents ranging from the richest and most powerful to those who live “hand-to-mouth”; from city "sophisticates" to regional dwellers; from professionals to small business owners, with soldiers, sailors, airmen and airwomen and civilians, and with those who describe themselves as “just mums.”
Philip’s expertise developed when in roles with major media, market research and government bodies.
His qualifications include BA (Monash); Grad. Dip. Mktg (Chisholm); Dip. MR; and his expertise has been recognised by his accreditation as an AMSRS Qualified Practicing Market Researcher.
Philip is a regular presenter at industry seminars explaining how research findings strengthen organisations’ decisions and subsequent performance.
Research conducted in
- Australia
- New Zealand
- United Kingdom
Offered Services
Market sectors
- Banks
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Food & Staples Retailing
- Household & Personal Products
- Insurance
- Media
- Real Estate
- Retailing
- Utilities
Research Types
- Advertising Research
- Business-to-business
- Buyer Decision Processes Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
Sample studies, research reports
