Dichter Research AG

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Profile last updated:11/11/2010 1:57:02 AM

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Details
Contact Person: Mrs. Beatrice Rudolf
E-mail: Send RFQ
Address:Stauffacherstrasse 27
City:Zürich
Postal Code: 8004
Country: Switzerland 		Phone:+41438100909
Fax:+41438100901
Standards:
Memberships: Esomar, vsms
Number of employees: 8
Number of interviewers: 250
Founded in: 1947
Language of communication: English German French
Description
Dichter Research AG is an independent institute for psychological market, motivation and marketing research as well as advisory marketing in Switzerland and abroad. We specialize in providing solutions to psychologically based marketing problems. Our work is characterized by three key factors: Scientific orientation, a high degree of creativity, maximum relevance to practice. We base our work on the ideas of Ernest Dichter who, in 1942 in New York, founded the world's very first "Institute for Motivational Research".
Research conducted in
  • Switzerland
  • West Europe
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Capital Goods
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Energy
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Materials
  • Media
  • Pharmaceuticals, Biotechnology & Life Sciences
  • Retailing
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Transportation
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Copy Testing
  • Customer Satisfaction Studies
  • Distributional Channel Audits
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Sales Forecasting
  • Segmentation Research
  • Store Audit
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
Research Methods
  • CAPI
  • CATI
  • CAWI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Mail
  • Mystery Shopping
  • Online
  • PAPI
  • Recruiting
Sample studies, research reports