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Details
Contact Person:
Ms. Carolyn Mieny
E-mail:
Send RFQ
Address:53 Wolhuter Street
Parkrand, Boksburg
City:Gauteng
Postal Code:
1459
Country:
South Africa
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Phone:++27 11 913-3838
Fax:+
Standards:
Memberships:
Number of employees:
Number of interviewers:
Founded in:
2006
Language of communication:
English Afrikaans
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Description
A value added agency, understanding clients' brand strategies and aiding and assisting with different and better, more realistic, hands-on research, thus offering insights with actionable solutions.
We look for implications on your brand/business and offer strategic planning input/suggestions.
We endeavour to understand the brand's/business history, surrounding it's related activities as a pivotal part of the process.
We provide informed & perceptive interpretation, and always look form meaning between the lines. Each project is tailor-made.
Types of research covered, range from new product innovation, brand equity/positioning, new concepts, advertising to usage & attitude, segmentation, as well as pre & post launch evaluations.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Commercial Services & Supplies
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Telecommunication Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Segmentation Research
- Store Audit
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Online
- Recruiting
Sample studies, research reports
