Quantitative shopper research by ETS Worx with ETS Retail Lab©
ETS Retail Lab© provides the most complete infrastructure for unmanned, automatic and objective audience measurement and analysis of in-store shopper behavior.
Advantages of this quantitative shopper research and automated audience measurement solution are:
-Large scale research,
-24×7, longer periods and almost 100% coverage store visitors
-Intelligent aggregation of shopper data across different sensors
-Completely automated shopper research
-Rental model, no purchase of hardware, software and licenses
-Fast and professional deployment and installation
-Low cost per respondent
-Objective measurement, persons are not aware of the ongoing shopper research
-Privacy of shoppers during and after research is guaranteed, no personal related information is linked or stored to generated data but is processed locally and in real time.
-Benchmarking of aggregated 3rd party data is possible.
ETS Retail Lab ® allows you to determine the ROI of instore marketing campaigns or point of sale materials before you roll it out!
The solution is suitable for both analog, static and dynamic or digital displays. Determine the optimal size, position, design and content that guarantee a maximum return on your POS campaign!
ETS Retail Lab ® accurately measures the differences and the degree of effectiveness of the evaluated campaigns. This configuration allows the highest efficiency while content and selection of POS materials are determined before the campaign starts.
Accessible and suitable for short-term campaigns
Within a week you can start measuring. The system is very cost effective because you can rent it per day. This makes our solution suitable for researching the effectiveness of temporary instore marketing campaigns in terms of impact, engagement and conversion!
Objectively measured with the guarantee of privacy
Compared with sampling and man-made interviews, the results of our shopper research method are far more complete and accurate. During the test period, the impact, engagement (interaction with products and displays) and conversion (purchase) of all shoppers, that pass materials with sensors are measured.
Privacy of your customers: ETS Retail Lab will not store images of people. Only anonymous logs with numbers of viewers, transactions etc. are stored and aggregated.
Benefits
-Measure the behaviour of all shoppers. No samples!
-Exact data on performance and potential of your campaign or expression (display, sign)
-Attributes include size, position and content, dynamic content vs static, gender, age, distance, transactions and many more!
-Invisible measurements, no effect on shoppers during research
-Allows you to calculate the ROI of a campaign in advance
-Available on a rental basis
-Measure interactions, engagement! (coupons, uploading, touch, print etc.), see behavioral R&D
Features
Shopper research with ETS RetailLab Includes PC, Camera, cables, Installation and Gender Recognition software and access to an online data warehouse / portal
Industrial Hardware
Small size
Measure impact: the attention of 50+ viewers simultaneously (depending on hardware used)
Measure engagement: shoppers taking & putting back products, interaction with displays
Measure conversion, via cash register
Measures include opportunities to see, audience, duration of attention (dwell time), interaction, divided by gender, age and viewing distance
Reliability 95% for attention 85% for gender, 75% for age classes, 90% for interaction
Free choice of shopper research period
Contact ETS WORX to request a quote or to find out more about ETS Retail Lab and how to execute 24-7 shopper research at a fraction of competing methods.
