En Factum nos interesa la plena satisfacción de nuestros clientes, por eso contamos con un servicio personalizado y nos apoyamos en nuestras principales fortalezas:
Involucramiento desde un principio y a fondo con nuestros clientes y su empresa.
Generamos conclusiones y recomendaciones prácticas y accionables.
Uno de los socios es el director de cada proyecto atendemos en forma directa a nuestros clientes.
Contamos con equipo de campo en las principales sedes con desplazamiento al resto de la republica rápidamente.
Experiencia de mas de 25 anos en la investigación de mercados en comercios, servicios, business to business y productos de consumo masivo.
Equipo especial de entrevistadoras de alto nivel: mujeres profesionistas capacitadas en técnicas de rapport y psicología social, con excelente presentación y amplia experiencia en la realización de entrevistas gerenciales, directivas o especializadas.
Cumplimos siempre los tiempos ofrecidos, entregando los resultados en la fecha pactada o, si es posible, antes.
Contamos con especialistas en análisis estadísticos o cualitativos especiales con el afán de obtener el mayor provecho de la información.
Una buena calidad de investigación no tiene que verse reflejada en costos excesivos, por lo que ofrecemos precios sumamente competitivos.
Tu das seguimiento a proyectos principales por Internet con información actualizada de las principales variables.
Ahora puedes accesar a los entrenamientos de tus estudios desde la comodidad de tu oficina o cualquier parte del país o del extranjero a través de nuestro sistema
The only way to offer good and founded results and counseling to our clients, implies a DIRECT AND IN-DEPTH INVOLVEMENT, SINCE THE VERY BEGINNING OF THE RELATIONSHIP
One of the partners of the company is always in charge of the projects and involved en all the process, to assure the quality and reliability of the results and MAINTAIN A PERSONAL AND DIRECT RELATIONSHIP WITH OUR CLIENTS.
We have field personnel in the MOST IMPORTANT CITIES THROUGHOUT MEXICO, so as to maintain quality standards and offer better timing and costs in regional or national coverage studies.
We have EXPERIENCE in marketing research of SERVICES, BUSINESS TO BUSINESS, AND CONSUMER PRODUCTS.
We have a SPECIAL "HIGH LEVEL" GROUP OF INTERVIEWERS formed by college degree women , with the highest quality standards, appearance, rapport skills and experience conducting interviews with CEO's, directors and managers of different kind of companies.
We have INTERNAL personnel with great experience IN ALL STAGES OF THE RESEARCH PROCESS: fieldwork, coding, keypunching and statistical analysis of information.
IN-DEPTH INVOLVEMENT, which allows us to provide a QUICK RESPONSE AND ACTIONS as well as communication without intermediaries.
WE ALWAYS FULFILL OUR TIMESCHEDULES, delivering results on time and, if possible even before, but always maintaining the needed quality.
We have specialists for MULTIVARIATE STATISTICAL OR QUALITATIVE SPECIAL ANALYSIS, in order to obtain the higher benefit of the information.
BENCHMARK EVALUATION STANDARDS for studies such as:
•Customer satisfaction (Factum Quality Circle)
•Advertising evaluation (Fact-Track)
•Product tests / Concept (FPT)
Tourism studies (Tourism-Facts)
Market image & positionning (Mind Positioner)
Opinion Polls (Fact-Polls)
Which help our client to determine the comparative impact of a study.
A good quality research not always has to be expensive. Our company has always been characterized by offering A GOOD COST /BENEFIT RELATION AND COMPETITIVE PRICES.
THE POSIBILITY TO FOLLOW MAIN PROJECTS THROUGH INTERNET with up to date information on the main variables.
As a FOUNDING MEMBER OF AMAI (Mexican Association of Market Research and Public Opinion Companies) and part of its QUALITY COMITEE we help develop the QUALITY STANDARDS FOR THE MEXICAN INDUSTRY -ESIMM- and we have OBTAINED THE QUALITY CERTIFCATE for our systems.
Now you can easily access the training sessions of your studies from your office or any place with our sistem.
