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Details
Contact Person:
Ricardo Soto Guevara
E-mail:
Send RFQ
Address:Miguel de Cervantes Saavedra 57
Col Granada
City:Mexico
Postal Code:
11520
Country:
Mexico
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Phone:+525511632430
Fax:+525591495201
Standards:
Memberships:
AMAI, ESOMAR
Number of employees:
500
Number of interviewers:
200,000
Founded in:
1974
Language of communication:
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Description
GDV is a company dedicated to solving market information needs. We provide accurate data and information to help our clients make better decisions.
Since 1974, we have worked in a variety of industries and markets. We conduct standard or ad-hoc studies based on specific customer needs. First, we analyze the challenges facing your company / organization. Then we recommend the best combination of techniques to address those challenges.
Throughout the years, GDV has become specialized in New Product Development and Communication Evaluation.
New Product Developmen includes the complete process of conceptualizing an idea/product, right up to its launch in the marketplace. Communication Evaluation includes measurement of advertising, brands and promotions.
Research conducted in
- Central America
- North America
- South America
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Demand Estimation
- Marketing Effectiveness and Analytics
- New Product Development
- Price Elasticity Testing
- Segmentation Research
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Field Work for Panels
- Focus Groups
- In Home Visits
- In-depth Interviews
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
