GfK BiH

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Details
Contact Person:
E-mail: Send RFQ
Web: www.gfk.ba
Address:Skenderija 44
City:Sarajevo
Postal Code: 71000
Country: Bosnia and Herzegovina 		Phone:+38733550300
Fax:+
Standards:
Memberships:
Number of employees: 10
Number of interviewers: 200+
Founded in: 2004
Language of communication: English Bosnian
Description
GfK BH was founded by FESSEL-GfK, Austria, in March 2004.

Basic competitive advantage:

Combination of worldwide (GfK Group is a global knowledge provider) and local knowledge (GfK BH employs local experts for local market).
Experience is shared among countries.

Point of difference: strong orientation towards consultancy. Education in marketing

Basic parameter of our success: Growth of our clients.
Team:

* Sharing the experience of GfK Group Worldwide , GfK has gathered a team of experienced researchers.
* The research team has, on average, 6 years of work experience.
* Currently, there are 12 employees, age between 22 and 40.
* Half the employees have a university degree, mostly in social sciences (psychology, journalism) and economics.
* The network of field coordinators (15) covering all B&H, in both country entities of Republika Srpska and Federation of Bosnia-Herzegovina. There are about 200 interviewers on the field per project, 2 moderators with over 500 conducted Focus Groups.

Resources:

* Cati center - 30 stations
* CAPI - 10.
* Focus group studio - one-way mirror
Research conducted in
  • Bosnia and Herzegovina
  • East Europe
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Capital Goods
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Materials
  • Media
  • Pharmaceuticals, Biotechnology & Life Sciences
  • Retailing
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Commercial Eye Tracking Research
  • Concept Testing
  • Consumer Research
  • Coolhunting
  • Copy Testing
  • Customer Satisfaction Studies
  • Demand Estimation
  • Distributional Channel Audits
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Price Elasticity Testing
  • Sales Forecasting
  • Segmentation Research
  • Store Audit
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
  • Viral Marketing Research
Research Methods
  • CAPI
  • CATI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Mystery Shopping
  • PAPI
  • Recruiting
Sample studies, research reports