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Details
Contact Person:
Mrs. Andrea Higgins
E-mail:
Send RFQ
Address:2 Lowndes Court
City:London
Postal Code:
W1F 7HB
Country:
United Kingdom
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Phone:+44 (0) 20 7734 1314
Fax:+44 (0) 20 7734 8314
Standards:
Memberships:
MRS, AQR, QRCA
Number of employees:
8
Number of interviewers:
Founded in:
1998
Language of communication:
English French Spanish, German
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Description
Award-winning qualitative research agency, immersed in understanding people, and experts in interpreting this understanding to inform brand strategy. We pride ourselves in uncovering the ‘so what’ factor.
Established in 1998, we are a senior team of enthusiastic, creative and dedicated qualitative researchers, experienced in both consumer and B2B research across the UK and throughout the world.
We work closely with clients on brand studies, concept tests, product launches, new packaging, marketing and communications evaluation, and how this meets the needs of target audiences and their lifestyles.
Clients have described us as being different for being personable, offering tailored solutions, having the ability to decipher complexity, and delivering actionable insights. We won the Prosper Riley-Smith Research Effectiveness Award 2009 for significantly impacting client business.
In 2000 we established the innovative, award-winning qualitative recruitment agency, Saros. We also have our own centrally located London viewing facility – the meadow.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Media
- Retailing
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- New Product Development
- Positioning Research
- Test Marketing
Research Methods
- Blogs
- Ethnography
- Focus Groups
- In-depth Interviews
- Online Focus Groups
- Recruiting
Sample studies, research reports
