Idea Strategic Research Solutions

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Profile last updated:3/2/2009 2:14:17 AM

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Details
Contact Person: Ms. Alejandra Borcel
E-mail: Send RFQ
Address:Gonzalo de Córdoba 2. 4ª Planta.
City:Madrid
Postal Code: 28020
Country: Spain
Phone:+34 91 444 92 80
Fax:+34 91 4020261
Standards:
Memberships: ESOMAR, MRS, AQR, ANEIMO
Number of employees: 17
Number of interviewers:
Founded in: 2000
Language of communication: English Spanish
Description
Why idea? Because good and creative ideas are the basis of success and our goal is to find them out

Why strategic?
Because good ideas is not enough. It is essential to transform them into wisdom and integrate this into the strategic development of the brand.

Why research?
Because appropriate methodologies to get the right information is key to achieve our goals

Why solutions?
Because this is what our mission is about: to provide our clients with imaginative and actionable solutions that allow their brands to have a healthy live



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Research conducted in
  • Spain
  • Central Europe
  • East Europe
  • South America
  • South East Europe
  • South Europe
  • West Europe
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Banks
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Media
  • Retailing
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
Research Types
  • Advertising Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Coolhunting
  • Copy Testing
  • Customer Satisfaction Studies
  • Distributional Channel Audits
  • New Product Development
  • Positioning Research
  • Usage & Attitude Studies
Research Methods
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Online Focus Groups
  • Recruiting
Sample studies, research reports