Details
Contact Person:
Mr. Ossama Al Rahmany
E-mail:
Send RFQ
Address:Sharhabeel St., Block 12.
Bldg. 34, Office 43
City:Hawalli
Postal Code:
12345
Country:
Kuwait
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Phone:+965 66680296
Fax:+965 22618229
Standards:ESOMAR
Memberships:
ESOMAR
Number of employees:
8
Number of interviewers:
100+
Founded in:
2010
Language of communication:
English Arabic
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Description
Identity Marketing Consultancy a well-established full service market research agency based in Kuwait, operating in both developed and emerging markets in the Gulf region, Middle East and North Africa.
Identity’s’ goal is to create the ultimate research experience. We function as a full-service marketing research specialized in both qualitative and quantitative research.
Our extremely experienced team of research professionals is dedicated executing specialized research projects in order to uncover consumer attitude and behavior towards products and/or brands.
We firmly believe that a cherished and authentic understanding of consumers is a necessity to successful marketing.
Our ultimate objective is to introduce or reintroduce our clients to their consumers in order to help our clients reposition their concept, product, brand, etc., to better fit within the market place through field team.
Through various research methods, we assist clients in evaluating consumer satisfaction, validating new products or concepts, and gauging consumer perception of a company, brand or its products.
Using our client's pre-determined research plan (to include chosen markets, target consumer specifications, research method, moderation) we will make facility recommendations and arrangements and manage the facility, the recruit, and client needs through the completion of the study. This includes all quality control documentation.
Research conducted in
- Algeria
- Bahrain
- Cyprus
- Egypt
- Iran
- Iraq
- Jordan
- Kuwait
- Lebanon
- Libya
- Morocco
- Oman
- Qatar
- Saudi Arabia
- Somalia
- Sudan
- Syria
- Tunisia
- United Arab Emirates
- Yemen
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
