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Details
Contact Person:
Mr. Matthew Carr
E-mail:
Send RFQ
Address:10th Floor, Chinachem Hollywood Centre
1 Hollywood Road
City:Central
Postal Code:
Country:
China
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Phone:+852 2533 4602
Fax:+852 2528 4635
Standards:ISO 20252
Memberships:
ESOMAR, MRS, AQR, WAPOR, IMC, CIM & BPS
Number of employees:
c 100
Number of interviewers:
1000+
Founded in:
1990
Language of communication:
English Chinese
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Description
Illuminas is an international marketing research consultancy which has been maximising insight for leading global companies since 1990. We empower our clients to make business decisions based on a profound understanding of their customers.
Our Asia coverage is delivered from our offices in Shanghai and Hong Kong. When relevant we work together with our colleagues in London, New York and Austin TX.
We offer the benefits of large research agency coverage in key markets with boutique agency levels of expertise, service and tight inter-office co-operation.
As for our teams:
- we employ 100 people worldwide
- all are skilled in qualitative and quantitative
- a potent mix of ex-clientside marketers/researchers, industry veterans and bright young talent
- multicultural, multidisciplinary and multilingual
Our core sectors include:
- Finance
- Telecoms
- FMCG
- Technology
Research conducted in
- Africa
- Central America
- Central Europe
- East Europe
- Far East
- Middle East
- North America
- North Europe
- Oceania
- South America
- South East Europe
- South Europe
- West Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Insurance
- Materials
- Media
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
Sample studies, research reports
