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Details
Contact Person:
Mr. Craig Frost
E-mail:
Send RFQ
Address:National Communications Centre
2/28 Lower Portrush Road
City:Marden, South Australia
Postal Code:
5070
Country:
Australia
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Phone:+61 8 7224 6800
Fax:+
Standards:AS-ISO 20252:2007
Memberships:
AMSRS, AMSRO
Number of employees:
Number of interviewers:
Founded in:
2008
Language of communication:
English
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Description
Illuminate is a next generation market and social research agency, specialising in tracking research. Not satisfied with growing quality and sampling issues spawned by the trend towards online panels, Illuminate presents a high quality, cost competitive alternative.
Through adapting the principles of lean manufacturing to the service industry, Illuminate successfully deliver:
■ quality Australian-based telephone interviewing (AS ISO 20252)
■ real time insights, with results as they are collected available 24/7
■ rapid reporting, provided 24-48 hours from completion of fieldwork
■ extremely cost competitive research completed on-time and on-budget
As tracking research specialists, Illuminate’s business is built purely for tracking studies, with none of the overheads that full service agencies pass on. Implementation of leading technology solutions and re-engineering research processes ensure Illuminate delivers a high quality, efficient and cost effective research service.
Backed by the newfocus group of companies, Illuminate boasts decades of experience spanning many thousands of research projects.Our expertise spans most areas, including:
■ advertising effectiveness
■ brand health
■ customer advocacy & loyalty
■ customer churn
■ customer lifecycle
■ customer satisfaction
■ longitudinal monitors
■ market expectation
■ market share
■ usage and attitudes
Research conducted in
Offered Services
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Business-to-business
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- Tracking Studies
- Usage & Attitude Studies
Research Methods
Sample studies, research reports
