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Details
Contact Person:
Ms. Ellen Araujo
E-mail:
Send RFQ
Address:Av. Iraí, 143 cj 54 Moema
City:Brazil
Postal Code:
04082-000
Country:
Brazil
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Phone:+55 11 2768-1930
Fax:+
Standards:
Memberships:
Number of employees:
10
Number of interviewers:
Founded in:
2001
Language of communication:
English Portuguese
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Description
At InLight Research we go beyond numbers. We study people and what motivates them; to investigate how their thoughts, emotions and environment influcence how they consume and interact with the world.
At InLight Research transform market information into intelligent solutions that go beyond just reports and can assist in making your company more competitive, profitable and sustainable.
To cater for our international clients that wish to understand specifically the Brazilian market, InLight Research has formed a specialized department to focus on the specific needs of international clients who wish to understand the Brazilian market. Our proposition is to effectively act as a local partner for our International Clients – working together from project briefing or just understanding a bit more about Brazil, to data collection, creative workshops and delivery of concise and insightful presentations.
InLight Research uses innovative qualitative and quantitative methods to colect market research data and apply advanced analytical techniques, offering you a complete understanding about the challenges and opportunities of your products, brands and services.
All of our market research projects are completed in accordance with the guidelines and quality standards set by ABEP - Brazilian Association of Business Research and ESOMAR. We go above and beyond these principles and pride ourselves on practicing transparency with our clients, partners and suppliers.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
