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Details
Contact Person:
Mr. Mohsen Nasiri
E-mail:
Send RFQ
Address:No. 18, Vahdat 4 Alley, Shahed St.,Payambar St., Ashrafi Esfahani Highway, Tehran – IRAN
City:Tehran
Postal Code:
No. 18, Vahdat 4 Alley, Shahed St.,Payambar St., A
Country:
Iran
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Phone:+(98) 21-440 16 730
Fax:+(98) 21-440 16 731
Standards:ESOMAR
Memberships:
ESOMAR; IMRA
Number of employees:
300
Number of interviewers:
450
Founded in:
1998
Language of communication:
English English Persian
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Description
IRC is a full service marketing research and sales Promotion Company which utilizes globally standard methods in order to help clients build long-term relationships with customers. IRC aims at providing businesses with competitive advantage and value added business solutions. With the use of special approaches according to client needs, tangible, effective and measurable results are gained. The company has senior-level professionals each of whom handling international clients whose markets are spread world wide.
OUR SERVICES
1- Quantitative Research
• Retail Audit
• U&A Research
• Advertising and Media Research
• Price and Trade off Analysis
• Opinion Research
• In-home Visits
• Mail out Surveys
• Extended Usage Panels
• Customer Satisfaction Studies
• CLT
• Feasibility Studies
• Benchmarking Surveys
• Product Communication and Development Studies
• Brand Identity, Brand stretching, Corporate and Product Image Studies
• Competitive Analysis
• Market Structure Analysis
• E- Commerce Studies
• Customer Needs Analysis
• Home Placement Tests
• CATI, CAPI or Pen and Paper Telephone Interviewing
2- Qualitative Research Methods:
• Focus groups
• Mini groups
• In-depth interviews
• Observation
• Brain Storming
• Interactive Groups
• Qualitative Telephone Interviewing
• Auditing
3- Desk Research
• Secondary research
4- Promotional Activities
• Sampling
• In store Promotions
• Merchandising
• P.O.S. Installation
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
