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Details
Contact Person:
Ms. Maryam Wazirzada
E-mail:
Send RFQ
Address:176-Y, Commercial Area
DHA
City:Lahore
Postal Code:
54792
Country:
Pakistan
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Phone:+924235727346
Fax:+924235896918
Standards:ESOMAR
Memberships:
ESOMAR
Number of employees:
50
Number of interviewers:
100
Founded in:
1997
Language of communication:
English Urdu, Punjabi, pashtu, sindhi
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Description
iris communications believes in the motto "individual reflections in sync". Created by the dynamic duo, Maryam and Huma, iris research unit comprises of well trained and experienced professionals who work individually to achieve their goals.
iris communications offers a comprehensive range of Market Research services that combine qualitative and quantitative research techniques tailored to their client's business.
iris research experience encompasses investigation of several areas, some of which are mentioned below:
- Advertisement/TVC testing
- Pre and Post launch testing and evaluation
- Brand Tracking surveys
- Central locations tests
- Consumer profile/habit and attitude surveys
- Customer satisfaction
- Household consumer panel studies
- Knowledge and Attitude Practices (KAP studies)
- New Product/concept/packaging tests
- Pharmaceutical and healthcare surveys
- Product positioning and segmentation
- Qualitative studies (FGDs and IDIs)
- Household immersion/Shopalongs
- Mystery Buyer studies
- Telephonic interviews
- Syndicated studies
- Youth trends tracking studies
- POS material evaluation studies
Our purpose statement - "With a vision to be the leading integrated marketing services organization, exceeding our client's expectations, we aspire to build life-long partnerships through unmatched commitment and creative solutions."
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- corporate social responsibility
- Diversified Financials
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
