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Details
Contact Person:
Ms. Deniz Ozerdil
E-mail:
Send RFQ
Address:Kaptanpasa Mh. Nadide Sk.
Anittepe Sit. No: 28 Sisli
City:Istanbul
Postal Code:
34360
Country:
Turkey
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Phone:+902122212164
Fax:+902122212260
Standards:
Memberships:
ESOMAR, MRS, BIG
Number of employees:
7
Number of interviewers:
Founded in:
2007
Language of communication:
English
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Description
Istanbul Research is a field & tab specialist focusing on the needs of international clients who prioritize local expertise in their services. Our company uniquely offers local and regional coordination from one single location. We regularly coordinate projects in over 20 countries which are mainly neighbouring countries to Turkey.
Our CATI facilities include 20 stations, full-time native speaking interviewers and CATI on web capabilities.
A broad range of methodologies are utilized to reach client needs. These are PAPI, CAPI, CATI, CAWI, COW, mail, online, mystery shoppers for quantitative and focus groups, in-depth interviews, recruitment services, ethnographic interviews for qualitative.
Key strengths:
- Experience in most research methodologies and fielding techniques
- Regional coordination in Middle East and Eastern Europe
- Expertise in studies that require special facility set up such as car clinics, eye tracking, etc.
- Wide coverage (urban & rural across the country)
Research conducted in
Offered Services
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- CAWI
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
