Details
Contact Person:
Mr. Vladimir Djurovic
E-mail:
Send RFQ
Address:M50 Creative Industries Park
Building 7 Unit 202 50 Moganshan Road
City:Shanghai
Postal Code:
200060
Country:
China
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Phone:+86 21 6298 8956
Fax:+86 21 6298 0775
Standards:
Memberships:
ESOMAR
Number of employees:
25
Number of interviewers:
8
Founded in:
2005
Language of communication:
English Chinese French
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Description
Based in Shanghai, Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our clients.
In addition, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China.
Services offered:
Market Research
- Qualitative/quantitative market research
- Focus groups
- Surveys
Trends and Prospective Reports
- Semiotics
- Trend books
- Prospective reports
Brand Strategy
- Brand platform
- Brand valuation
Brand Management
- Brand audit
- Brand implementation
Brand Naming
- Chinese brand naming
- International naming
- Corporate brands
- Product brands
- Service brands
- Linguistic checks
Research conducted in
- Cambodia
- China
- Hong Kong
- Indonesia
- Malaysia
- Singapore
- Thailand
- Vietnam
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Materials
- Real Estate
- Retailing
- Software & Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Segmentation Research
- Store Audit
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
