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Details
Contact Person:
Mr. Ron Cumberland
E-mail:
Send RFQ
Address:PO Box 49
Broadway
City:Sydney
Postal Code:
NSW
Country:
Australia
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Phone:+2 8399 2107
Fax:+2 8399 1414
Standards:AMSRS
Memberships:
AMSRS
Number of employees:
3
Number of interviewers:
3
Founded in:
2005
Language of communication:
English
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Description
Looking Glass Research is a specialist pharmaceutical/ healthcare qualitative marketing research agency, founded in March 2005 by Ron Cumberland, Anne Hogarth & Morag Holloway. Drawing upon their extensive market research & related experiences in pharmaceutical & health-related fields, the partners’ intent was to ensure that only the highest quality research outcomes are consistently delivered. This is achieved by director-only involvement at all stages of every research project: all briefings, proposal development, fieldwork, analysis, report writing & presentations are carried out only by the three principals – Looking Glass Research has no junior staff or contractors.
The benefit of this structure for our clients is that Looking Glass Research provides key research insights & strong strategic and/or tactical direction for each project based on stringent market interrogation & carefully considered analysis by the principals, who are all senior industry personnel.
This is the “Looking Glass difference”.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Health Care Equipment & Services
- Pharmaceuticals, Biotechnology & Life Sciences
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- New Product Development
- Positioning Research
- Sales materials testing
- Segmentation Research
- Usage & Attitude Studies
Research Methods
- Focus Groups
- In-depth Interviews
Sample studies, research reports
