Market Egypt is committed to provide its customers a fundamental handle of Marketing research & Macroeconomics advice & Public Relations services with a high quality service in the right time.
• Our goal is to make our customers set their marketing plans and their Public Profile with a high degree of confidence and achieve the best possible care in every step. Therefore, Market Egypt is ready with a full and specialized experienced staff in Media, PR, Market and Economic.
• To achieve our mission, Market Egypt is equipped with well-trained office and field researchers ready to turn our customers plans into reality.
• Achieving so, Market Egypt intends to turn its customers into permanent clients, by providing them the most creative, effective and assured care with unlimited service package.
• Market Egypt is ready to turn your plans into reality with a full understanding that:
“It’s your job to do what you do best, and our job is to promote & take care of it”
&
“No matter how small or big your project is, equal and quality service is assured”.
Our Staff & Employees:
Market Egypt Staff combines the perfect mix of highly skilled personnel towards a successful business. We are looking to achieve our goals & objectives through recruiting the most qualified personnel and also by putting the right person in the right place.
So, here you are cordially invited to have a look on Market Egypt Staff, which we are proud of.
Mr. Nagui Kamha: Chairman.
Mrs. Naglaa Hassan Farrag: General Manager.
Mr. Mohamed Mostafa: Deputy Manager of Research.
Mr. Emad El-Din Mostafa: Administrative Manager.
Miss. Dina Adel : Office manager.
Our Services:
First : Marketing Research:
"Marketing research" is best defined by The American Marketing Association as
"...a link between the consumer, customer, and public to the marketer through information – information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process."
Market Egypt is a full service marketing research and consulting firm specializing in primary marketing research.
We offer a full line of research products, and have a wide array of tools to fit the needs of our clients.
Whether you need to measure customer or employee satisfaction, gauge attitudes toward your company, test new products, measure your creativity, or find out about your competition, Market Egypt can provide you with the answers and solutions you need.
Marketing research is an extremely valuable function in today’s fast-paced, highly technological, and rapidly growing business world. It’s the best tool available to help companies maintain a strong home presence while still trying to expand into other markets.
Market Egypt’s philosophy toward marketing research is simple:
“We provide meaningful, understandable, and useable information to clients.”
Market Egypt provides custom-designed qualitative and quantitative studies using creative applications of proven research methodologies. Access to quality information is crucial to effective decision-making and critical to the success of your business.
Information is our business. We find, collect, analyze, and present information to customers in a way that allows decision-makers to make well informed strategic business decisions.
Second : Economic Research
Market Egypt’s Economic Research unit presents its economic studies on two major levels:
The First level includes the Macroeconomic level, which can include these following subjects beside any other customer’s interests:
1- Analysis of the National Economy according to different factors as expansion, recession and stagnation.
2- Advice and studies around policies, regulations, diversified sectors that is of interest for people working on the Economic field with its different activities, as presenting economic advice on investment environment on broad basis as regulations, institutions and its development.
3- Advice on different important fields as exchange rates, stability and instability degrees on the Egyptian currency rates and its possible changes.
4- Advice on the financial sector including credit status, the Egyptian banking sector status, monetary policy and the main possible future changes.
5- Also Market Egypt can present advice on monetary, taxes & tariff policy fields and the public budget status and the general directions and the possible development that can occur on the inflation rates.
The Second level is the Microeconomic level, which includes the different National Economy sectors which is of interest to the people on the business field according to the different activities and products, according to their goals whether its producing or marketing.
1- Detailed Advice handling all subjects related to the specified field including the availability of the market and survey studies for the possible growth of the market.
2- Analysis of the production, exports and imports levels for this specified sector or product and the future possible expansion level.
3- Detailed advice and studies for different sectors as Tourism, Industry, Telecommunications and IT.
Third : Public Relations.
Market Egypt expert are ready to enhance YOUR BUSINESS IMAGE and to promote YOUR PRODUCT in the Egyptian market and also among the Egyptian public opinion through our PR plans containing press releases, media interviews, public service announcements. Usually, any company is founded for the community, but we can help to turn this equation and make the community for YOUR Company especially during time of crisis.
Because the success of public relations is tied to public opinion, and because public opinion is an unpredictable beast, effective public relations must be an ongoing multifaceted endeavor.
Our job is to ensure that your public relations activities are focused and effective. We achieve that through helping YOU answer 3 questions:
1. Where are YOU now? (Situation Analysis)
2. Where do YOU want to be? (Goals and Objectives)
3. How do YOU get there? (Strategies and Tactics)
Thus, we can develop a PR plan tailor to fit YOUR needs.
Types of Research Studies:
• Measurement of Market Potential
• Market Share Analysis
• Determination of Market Characteristics
• Sales Analysis
• Test Markets
• Consumer Behavior Studies
• Ad Effectiveness Research
• Employee Research Studies
Methods Employed in Research Studies:
• Telephone Surveys
• Focus Groups
• In-person / Intercept Surveys
• One-on-one In-depth Personal Interview
• Secondary Data Research
• Demographic Analysis
• Psychographic Analysis
