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Details
Contact Person:
Mr. Rotimi Osho
E-mail:
Send RFQ
Address:MSS SUITE, Plot 7, Adedoyin Street, Opposite Zenith Bank
Aguda Bus Stop, Aguda Tuntun, Ogba-Ijaiye; P. O. Box 7444, Ikeja
City:Lagos
Postal Code:
100001
Country:
Nigeria
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Phone:+234-802-305-3968, +234-806-384-0869
Fax:+
Standards:ESOMAR INTERNATIONAL CODE
Memberships:
National Institute of Marketing of Nigeria (NIMN); Nigeria Market Research Association (NiMRA); Nigeria Economic Society (NES); ESOMAR
Number of employees:
19
Number of interviewers:
350+
Founded in:
2005
Language of communication:
English YORUBA, HAUSA, IGBO, PIDGIN ENGLISH,LOCAL DIALECTS
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Description
THE COMPANY
Marketing & Social Survey Limited (MSS) is a leading provider of value-added marketing information services in Nigeria. We generate a wide variety of quality data that assists top decision makers to make accurate and informed decisions concerning their businesses, customers, competitors and the changing conditions in the macro business environment.
MSS has studied over 400 leading multinational and national brands, cutting across aviation, agricultural, banking and finance, foods and beverages, household durable equipment, energy, telecommunications, pharmaceuticals, mass media etc. We employ qualitative, quantitative , ethnographic observation and desk research techniques for data collection.
OUR MISSION
To provide unique insights on the current and probable happenings in the market place, assist our clients make confident and effective decisions to enable them stay ahead of national and international competitions.
OUR VISION
To become Africa’s leading repository of uncommon marketing information.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
