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Details
Contact Person:
Mr. Norman Melvin
E-mail:
Send RFQ
Address:112 Station Road
Edgware
City:Middlesex
Postal Code:
HAB 7BJ
Country:
United Kingdom
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Phone:+44 (0)20 8952 5518
Fax:+44 (0)20 8952 2102
Standards:
Memberships:
ESOMAR
Number of employees:
5
Number of interviewers:
300
Founded in:
2007
Language of communication:
English French
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Description
Market Trends International UK is a market research agency with deep roots in the heart of Africa. In the last 5 years the volume of research in Africa has continued to grow with the emergence of telecommunications and financial services. Countries in Asia, Europe and the Americas continue to conduct research all over Africa to tap into the potentials and wealth of the continent. However, research in African can be daunting. The low level of infrastructure, especially telecoms, security issues, diversity of culture and languages, among others means agencies needs to be creative to conduct research in several African countries .MTI, having been working in Africa for 2 decades has developed unique relationship with some partners including her own business to offer international clients access to the 4 corners of the continent. In selecting our partners, we employ a strict short listing process to see that the deliverables are of the highest standards possible in the region. Part of this process involves ensuring local suppliers adhere to ESOMAR code of conduct or those of local MR associations. Through our outfit and those of our partners we are able to carry out both quant and qual work from proposal development to reporting. We also undertake only field-&-tab work quant and/or focus group moderation upto transcript.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Commercial Services & Supplies
- Consumer Services
- Food, Beverage & Tobacco
- Household & Personal Products
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Telecommunication Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
