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Details
Contact Person:
Mr. Jorge Frech
E-mail:
Send RFQ
Address:Edificio Géminis 10, Torre Sur, Oficina 1702
City:Guatemala City
Postal Code:
Country:
Guatemala
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Phone:+50222791227
Fax:+50222791227
Standards:ESOMAR
Memberships:
ESOMAR, MRA, AMA
Number of employees:
75
Number of interviewers:
450
Founded in:
1987
Language of communication:
English Spanish
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Description
MERCAPLAN Central America is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects.
With 60 professionals in staff and a superior quality local agency in each market, MERCAPLAN Central America provides qualitative and quantitative studies. All major cities have focus group facilities available. Although commercial research is one of the strengths of the agency, social research is growing.
MERCAPLAN Central America attains respectable experience as a full service research agency and as a high quality fieldwork supplier. Major global agencies use our fieldwork services throughout the region. Databases are delivered using SPSS or Quantum / Quanvert software and presentations can be done in English, Spanish, French or Portuguese in any country.
With clients in over 30 countries, MERCAPLAN Central America is one of the few agencies in the region capable of handling research projects in consumer and business to business sectors in many product and service categories.
Research conducted in
- Belize
- Costa Rica
- Dominica
- El Salvador
- Guatemala
- Honduras
- Jamaica
- Nicaragua
- Panama
- Puerto Rico
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
