NODO

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Profile last updated:3/23/2010 8:40:50 AM

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Details
Contact Person: Mrs. Astrid Velasquez
E-mail: Send RFQ
Address:Homero 229 - 9 Piso Colonia Polanco
City:Mexico DF
Postal Code: 11560
Country: Mexico
Phone:+525552544010
Fax:+525552545312
Standards:Esomar, AMAI
Memberships: Esomar, AMAI, AMA, MARKETING SOCIETY
Number of employees: 64
Number of interviewers: 600
Founded in: 1998
Language of communication: English Spanish German
Description
Integrated qualitative and quantitative research services for Latin America.
We walk the "extra mile" for our clients. All our accounts are handled directly by one of NODO's Partners. This ensure the highest quality standards for all our projects and helps our foreign clients understand the latin market context.

AREAS OF EXPERTISE:
Technology and communication, pharmaceutical, beauty and personal care, food and beverages, Liquor, entertainment, hospitality, electronics, packagings, media, socio-political research.

PRODUCTS:
Category management projects, product launching, pre and post testing, brand architecture and positioning, satisfaction studies, price elasticity evaluations, etc.
One of the largest data bases of the mexican consumers, generated through Sindicated studies sponsored by the most important Companies in LatAm.

METHODOLOGIES:
CATI, CAWI, F2F, online surveys, mystery shoppers, focus groups, in-depth-interviews, ethnography and anthropology, creative workshops, products clinics.
Research conducted in
  • Brazil
  • Dominica
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Peru
  • United States
  • Venezuela
  • Central America
  • North America
  • South America
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Media
  • Packaging
  • Pharmaceuticals, Biotechnology & Life Sciences
  • Retailing
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Transportation
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Coolhunting
  • Copy Testing
  • Customer Satisfaction Studies
  • Internet Strategic Intelligence
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Price Elasticity Testing
  • Satisfaction and loyalty, brand architecture, creative workshops
  • Segmentation Research
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
Research Methods
  • CAPI
  • CATI
  • CAWI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Online
  • Online Focus Groups
  • PAPI
  • Recruiting
Sample studies, research reports