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Details
Contact Person:
Mrs. Dalia Farrag
E-mail:
Send RFQ
Address:243, Sudan Street
Al Ansar Tower-El Mohandeseen
City:Cairo
Postal Code:
Country:
Egypt
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Phone:+202 33044722
Fax:++202 33046602
Standards:
Memberships:
Gallup International research institute, Europanel Association, TGI group
Number of employees:
400
Number of interviewers:
500
Founded in:
1976
Language of communication:
Arabic English French
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Description
Pioneering Marketing Research in the Arab world with over 30 years of practised regional insight and a workforce of 400 plus dedicated research professionals, PARC is a research house devoted exclusively to the needs and research requirements of businesses in its home grounds.
Born in the Arab world for the Arab world we understand the pulse of indigenous markets in terms of lifestyles, values and economic trends like no one else.
We are unrelenting contributors of marketing information, audience measurement, and business media products and services striving incessantly to offer most comprehensive research solutions for the needs of our clients.
Headquartered in Dubai, PARC operates in 13 markets with 11 offices across the GCC and Levant Region. Our portfolio includes: ad-hoc and syndicated studies focused on usage and attitudes, psychodynamic qualitative research, media monitoring & research services and opinion polling.
Research conducted in
- Bahrain
- Egypt
- Jordan
- Kuwait
- Lebanon
- Oman
- Qatar
- Saudi Arabia
- Sudan
- Syria
- United Arab Emirates
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Advertising Agencies
- Automobiles and Components
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Ghost Shopper
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CATI
- Desk Research
- Ethnography
- Face-to-Face (Omnibus)
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
Sample studies, research reports
