Panel Services Africa

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Profile last updated:2/12/2009 5:28:04 AM

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Details
Contact Person: Mr. Mike Broom
E-mail: Send RFQ
Address:Ground Floor 347 Main Avenue Ferndale
City:Johannesburg
Postal Code: 2194
Country: South Africa 		Phone:+2711 326 0844
Fax:+
Standards:ESOMAR
Memberships:
Number of employees: 5
Number of interviewers: 0
Founded in: 2009
Language of communication: English
Description
Panel Services Africa is the online division of Marketing Science (Pty) Ltd.

Panel Services Africa works with clients who wish to run their own consumer and CRM panels as well as with market research companies who wish to offer consumer panel survey services. In Particular, Panel Services Africa provides 24/7 support and training, in addition to access to the GMI global consumer panel and the GMI technology.

Panel Services Africa owns two of their own online consumer panels (www.tellusaboutit.co.za and www.communi-cat.co.za), currently in excess of 2000 active panelists. Both of these are growing consistently, with ongoing recruitment programmes in place.

We also manage panels on behalf of clients – for example (www.e-elitepanel.co.za) for a very high profile, blue-chip client in South Africa. This panel is exclusive to this client and has over 1800 active panelists.

In spite of the lack of resources in Africa and the developing nature of the continent, we are currently engaged with business partners in Nigeria and Ghana in building panels there in the near future.

While Panel Services Africa does not conduct face to face or telephone interviews, we do work with selected partners who provide the face to face component of the CAPI and CATI capabilities of the GMI system.
Research conducted in
  • South Africa
Offered Services
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Capital Goods
  • Commercial Services & Supplies
  • Consumer Services
  • Diversified Financials
  • Food & Staples Retailing
  • Household & Personal Products
  • Insurance
  • Media
  • Pharmaceuticals, Biotechnology & Life Sciences
  • Real Estate
  • Retailing
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Internet Strategic Intelligence
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Price Elasticity Testing
  • Segmentation Research
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
Research Methods
  • CAWI
  • Online
  • Online Focus Groups
Sample studies, research reports