Panoptika has been providing Intelligence-Based Marketing Consulting and Marketing Research services for more than ten years. Working together with our clients, we develop practical, usable solutions to marketing challenges. Our virtual team approach brings a broad network of global alliance partners, and professional contacts from a variety of disciplines to the table. Whether your project requires an understanding of customers down the street, or around the world, our partnership style allows us to bring local language and context to every project.
Our clients range from large multinationals to small start-ups. You may be at the helm of your organization, with a large research team and extensive flexibility in how you use your business intelligence resources, or you may be an enthusiastic one-person-shop who needs to decide on the best selections to maximize your budget’s efficiencies. Because our custom approach is not a one-size-fits-none system, we can work with you to understand your constraints and deliver results that work in your environment.
We have a wealth of experience in specialty areas such as Healthcare, Pharmaceuticals, Healthy Living, Community Service, and Business-to-Business Marketing. One of our key strengths is our personal dedication to helping marketing teams make unique, relevant, and credible decisions. As seasoned Facilitators, Megann & Steve use unique & powerful approaches to uncover customers' needs, motivations, and emotions.
Our executive team has led training sessions in such areas as market research auditing, brand plan boiler-plating, and research team development. Thousands of depth-interviews and focus groups, conducted with audiences including payers, physicians, patients and caregivers/patient partners, have helped our clients develop meaningful strategies and tactics. For customers entering the Canadian market or in-licensing a product in an unfamiliar therapeutic area, the Panoptika team has developed a unique approach to exploring a brand landscape.
In the Pharmaceutical sphere, Panoptika has built a strong base of understanding in virtually every therapeutic area, from Anesthesiology to Virology. Our special interests include chronic illnesses and orphan diseases, as well as topics that go beyond medication to the management of personal wellness.
The partners in Panoptika are Megann Willson and Steve Willson. Educated as a Marketer, Megann has a background in Marketing and Business Intelligence in the Technology and Pharmaceutical industries. Her experience extends from research and analysis, to brand planning, to sales training. In addition, she teaches marketing at the University level. Steve started out as an Engineer, before discovering the joys of Pharmaceutical Marketing. He has led Pharma teams in diverse roles including Business Intelligence, Logistics, and Sales.
At Panoptika, every client is important. A senior team member will be involved in every aspect of your project. If the ability to quickly develop detailed knowledge and interact with key stakeholders is critical, we are an ideal partner for you.
