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Details
Contact Person:
Mrs. Agnieszka Burska-Wojtkuńska
E-mail:
Send RFQ
Address:ul.Junaków 2
City:Sopot
Postal Code:
81-812
Country:
Poland
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Phone:+48585506070
Fax:+48585506070
Standards:
Memberships:
ESOMAR, BCC, PTBRiO, OFBOR
Number of employees:
111
Number of interviewers:
2500
Founded in:
1990
Language of communication:
English
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Description
PBS DGA is one of the oldest market research agencies in the Polish market and is the biggest polish market research agency. Established in 1990, it has grown dynamically from a micro business to a large research agency with over 100 permanent employees, almost 50 of whom are research consultants.
PBS DGA offers services across the whole spectrum of quantitative and qualitative research, to clients from both private enterprise and the public service. The agency has expertise in traditional research methods (e.g. ethnographic observation techniques) as well as in advanced contemporary techniques (CAPI, CATI, M Research).
The team of experienced research consultants works with clients from sectors of the economy as diverse as advertising, construction, finance, the food industry, gambling, home appliances, health, internet services, the media, power/energy and telecommunications. The agency also carries out research projects for clients from the public sector, including the national government and its agencies, local government, foundations, NGOs and educational bodies. Our research consultants receive support from a team of statisticians, which allows PBS customers to run their data through the most sophisticated and advanced data analysis tools.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
