People Research is a qualitative research agency operating in Denmark, Sweden, Norway and Finland.
As your Scandinavian partner, we focus on giving you and your client the best results and the most empathetic and professional assistance throughout the whole project process – from quotation and helping you in winning the client - through perfect recruitment - top-quality moderation and debriefing - to analysis and reporting.
In our analysis, we focus on deep marketing and consumer behaviour understanding in order to develop clear-cut marketing implications for your client’s product or brand – with empathy to your and your client’s needs and situation at hand. In international research, we put in the extra effort in giving you a clear understanding of the local consumer behaviour, norms, habits and culture in debriefing, reporting and follow-up debriefs.
We are a team of experienced moderators that have conducted bull’s-eye qualitative research using classical as well as very innovative research approaches and techniques to solve complex marketing issues.
In our qualitative research, we believe in connecting the following aspects into one holistic marketing unit:
- Consumer/decision-maker behaviour
- Marketing strategy and segmentation
- User-driven innovation and product development/adaptation
- Customer journeys and buying decision processes, information searches and consumer media/channel navigation
- Communication, advertising and PR, packaging and POS optimization
We conduct on a daily basis research projects on BtB and BtC markets within such categories as: automotive, building materials, children and teens products, computer equipment and gaming, energy, food & beverages, finance/insurance/banking, luxury goods (clothing, accessories, fragrance & cosmetics), living, telecommunication, travel & leisure and TV and media. Further, we have extensive experience in medical research (specialists, GPs, nurses, pharmacists and patients).
The whole of Scandinavia is our own backyard and a significant percentage of our work is conducted for international clients. Quality and professionalism pays off – when clients return to Scandinavia, we are the chosen agency. We guarantee one point of contact and a proactive and solution-minded approach in all project management and communication with you.
Give us a call at +45 31 34 73 70 and visit our website at www.peopleresearch.dk. We are looking forward to do some great research with you and your clients.
