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Details
Contact Person:
Mr. Parthapratim Das
E-mail:
Send RFQ
Address:193, Plot 6B, Sector 11
Dwarka
City:New Delhi
Postal Code:
110075
Country:
India
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Phone:+91-9899447471
Fax:+
Standards:MRSI Standards
Memberships:
MRSI
Number of employees:
10
Number of interviewers:
150
Founded in:
2009
Language of communication:
English Indian Vernacular Languages
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Description
PGI Associates is an India centric market advisory firm, specializing in providing research based consultancy services to Indian and international corporate houses for their marketing needs and challenges. PGI delivers its services at the highest standards to illuminate the market realities or to evaluate the initiatives with a customized prescription which rightly connects to user requirements, in an actionable format.
We are clients' need focused and a solution centric advisory firm. We believe in “research” based consultancy services. Thus, we feel the “pulse” before we come to any consultative conclusion. With a portfolio of market research, market consultancy and market entry services, PGI believes in a simple strategy “to understand --- then plan --- and finally action” and implements the same to address the marketing needs and challenges of the client companies.
PGI clients include domestic and international companies across sizes, international business consulting firms, management consulting firms, market communication agencies, media houses and educational institutes…
PGI Services:
India Market Entry Services
India Based Market Research & Market Consulting on:
- New Product Development
- Brand Building & Communication
- Stakeholder Management
- Market Expansion & Consolidation
- Consumer Understanding
- Offer Optimization
- Distribution Effectiveness
- Process Development & Compliance Management
PGI Category Exposure:
- Auto, Consumables & Auto Services
- Media & Entertainment
- FMCG & Retail
- Consumer Durables & Electronics
- BFSI
- Infrastructure
Research techniques:
Quantitative
- Primary Research
- F2F
- CATI
- Online
- Mystery Shopping
- Audits
- Panels
- Observation
- Secondary Research
Qualitative
- DI
- FGD
- Ethnography
Expert Interviews
TGs, we can study
- Household
- Corporate
- Industry Experts
- Distributors
- Retailers
- Children
- HNI
- Influencers
- Rural
- Regulatory Authorities
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
