THE COMPANY & ITS CLIENTS
Plus 94 Research is a young, dynamic market research firm, established in 1998 by its operative directors; Sifiso Falala (CEO) and Tirhani Mabunda. It is a BEE company with a total PDI ownership of 97%. Plus 94 Research prides itself in the quality of work the company produces and the partnership commitment of the staff. The commitment, integrity, level of professionalism and outstanding work commanded by the company, has seen a successful sprout of partnerships with all our clients.
AREA & SCOPE OF OPERATION
Our speciality is in market research insight that help improve business performance in different industries, including: Government & Parastatals, Private companies in Automotive & Transport, Financial Services, Telecommunications, Travel & Tourism, Retail, Advertising & Media and Hospitality. We provide more than just a service. We provide business solutions. We partner with our clients to help them establish bonds between their brand(s) and their customers through different comprehensive research studies. We have a reputable- skilled and committed team of professionals; with complex projects experience and global best practice to provide insight and solutions to those difficult market questions. We are dedicated to customer satisfaction and always respond to client needs PROMPTLY.
Based in South Africa, with offices in Hyde Park & Craighall (Gauteng), Rondebosch in Cape Town and La Lucia Ridge in Durban,the company also conducts research in the rest of Africa. We have an alliance of like minded companies, using a common, well-trained and experienced network of interviewers.
PRODUCTS & SERVICES
While we are reputed for surveys that are specifically tailored to customer needs, we also offer a range of specialized pre-packed research services, namely:
Brand Barometer & Equity Studies
Positioning & Segmentation Studies
Customer Satisfaction Measurement
Reputation & Image Assessment
Segmentation Surveys
Media Research
Advertising Pre, In-Market & Post Testing
Concept & Name Testing
Product & Packaging Testing
Pricing Research
Afrometer Research
Public perception and status surveys
Opinion Polls
Multi-Country Research
Consumer Research
VISIONARY LEADERSHIP & FUTURE PLANS
Plus 94 Research believes in continuous improvement and incremental growth, leadership, partnerships and entrepreneurial development.
Plus 94 is a thought leader and always find innovative ways to add value to customers'projects and within the industry. We aspire to building meaningful partnerships with clients by adding value to their business and to the industry.
