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Details
Contact Person:
Ms. Natasha Ferreira
E-mail:
Send RFQ
Address:KIA Motors Building, 1st Floor | Plot 61225, Block 10 |
P/Bag BR26, Broadhurst
City:Gaborone
Postal Code:
Country:
Botswana
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Phone:+267 3957321 /3973292
Fax:+267 3907209
Standards:ESOMAR
Memberships:
ESOMAR
Number of employees:
8
Number of interviewers:
50
Founded in:
1999
Language of communication:
English English
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Description
Probe Market Intelligence is a Botswana-based and registered company with over 12 years’ experience of market research. We know and understand Botswana culture and have a proven track record in the country. We have undertook research which influenced companies and government policies. You can trust that our findings will inform your company or organisation to make informed decisions to remain competitive and relevant to the market.
We are a registered and accredited by European Society for Opinion and Marketing Research – (ESOMAR), implying that we adhere to high level research ethos hence our output is recognized worldwide.
We specialize in both qualitative and quantitative research which we conduct in Botswana and other Sub-Saharan countries. We have also forged working alliances with several reputable international research houses and other industries like in public relations, advertising, event management, academics etc.
Some of the areas we specialize in include:-
Pre and Post Campaign Research,
Employee Satisfaction Survey
Customer Satisfaction Survey
Feasibility Study
Attitude and Perception Studies
Product Testing Research
Segmentation Research
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Banks
- Commercial Services & Supplies
- Consumer Services
- Energy
- Food, Beverage & Tobacco
- Household & Personal Products
- Media
- public communication campaign evaluation
- Retailing
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Public Communication Campaign Evaluation
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Desk Research
- Ethnography
- Face to Face Interviews
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- Recruiting
- Telephonic Interviews
Sample studies, research reports
