Prompt Research Insights

Back Send RFQ Rate this Agency
Profile last updated:12/7/2010 2:41:00 AM

This agency has not been rated yet
0 out of 5 based on 0 ratings.
Details
Contact Person: Ms. Lindiwe Matlali
E-mail: Send RFQ
Address:No 3 Kalypso Rd Naivasha avenue
City:Sunninghill
Postal Code: 2191
Country: South Africa 		Phone:+2711 367 0696
Fax:+86 666 1469
Standards:SAMRA, ESOMAR
Memberships: SAMRA
Number of employees: 18
Number of interviewers: 100
Founded in: 2008
Language of communication: English
Description
We know that reality can significantly differ from research findings, simply because people do not say what they mean or mean what they say… Eye tracking is one of the most powerful methods of finding out how visual communication works. Eye tracking can determine if a consumer is paying attention to a particular marketing message or just scanning through…


Prompt Research Insights is the first eye tracking Research Company in South Africa. We are experts in eye tracking and are supported by a strong and competent global partner. By introducing this innovative technology, we can now provide scientifically grounded usability and market research analyses for websites, internet applications, online shops, multimedia applications, software, advertising campaigns, TV, packaging, and products.


Why we are unique

• Experts in both market research and eye tracking

• International expertise through our international partners

• Control of data collection and analysis

• We challenge ourselves and the status quo to continually find “the better” way

Research conducted in
  • South Africa
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Food, Beverage & Tobacco
  • Household & Personal Products
  • Insurance
  • Media
  • Retailing
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
Research Types
  • Advertising Research
  • Brand Name Testing
  • Business-to-business
  • Commercial Eye Tracking Research
  • Concept Testing
  • Copy Testing
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
Research Methods
  • CAPI
  • CATI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Mystery Shopping
  • Online
  • Online Focus Groups
  • PAPI
  • Recruiting
Sample studies, research reports