|
|
This agency has not been rated yet
|
Details
Contact Person:
Mr. Raul Esteban
E-mail:
Send RFQ
Address:10/F OMM Citra Building
San Miguel Avenue, Ortigas Centre
City:Pasig City
Postal Code:
1600
Country:
Philippines
|
Phone:+632 638 4528
Fax:+632 638 4526
Standards:
Memberships:
ESOMAR, Global Market Research, MORES
Number of employees:
104
Number of interviewers:
250
Founded in:
1974
Language of communication:
English
|
Description
In 1974, PSRC was born into a young industry, starting with twelve people with one client. In the next 35 years, PSRC has been recognized as one of the leading custom research agencies in the Philippines with 64 researchers on board and a wide-reaching roster of local and global blue-chip clients.
At PSRC, we offer a “method-neutral” approach - studies are designed specifically to suit client’s business issues and not boxed in by a limited set of tools. Recommendations are grounded on real and actionable insights, and with each researcher’s experience adding up to more than 200 years of collective know-how, we understand the Filipino consumers best.
PSRC has its own in-house field and data processing services. It also has the biggest qualitative research team in the Philippine market research industry. PSRC is also a proud member of ESOMAR.
For more on PSRC, visit www.psrc.com.ph.
Research conducted in
- Hong Kong
- Malaysia
- Philippines
- Thailand
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
Sample studies, research reports
