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Details
Contact Person:
Mr. Javier Cervantes
E-mail:
Send RFQ
Address:Rio Rhin 22-204
City:Mexico City
Postal Code:
06500
Country:
Mexico
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Phone:+(52) 55 5592-0572
Fax:+(52) 55 5535-0141 ext 102
Standards:ESOMAR
Memberships:
ESOMAR,MRA,AMA,QRCA,EphMRA, PBIRG
Number of employees:
14
Number of interviewers:
15
Founded in:
1999
Language of communication:
English German French,Spanish
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Description
Full service market research agency with broad experience in Latin American multi-country studies (particularly Mexico, Argentina, and Brazil) since 2000. As a part of PSYMA GROUP AG (Germany), we have offices in Germany, the USA, Eastern Europe, Spain and China. Members of and comply with the standards of AMA , MRA and ESOMAR. While we specialize in qualitative and quantitative studies for the pharmaceutical and related industries, we also conduct Industrial and Consumer Research tailored to specific needs. Concept tests, pre- and post-launch surveys, pricing studies, advertising tests, industrial and consumer demand and B2B research are among the main types of studies we conduct. In the pharmaceutical area. Facility for qualitative studies, with excellent catering for clients, and very soon Focus Vision and ActiveGroup capabilities. Possibility of doing mobil Focus vision to any part in LATAM or around Mexico City. Multicultural staff is fluent in English, French, and German
Research conducted in
- Argentina
- Brazil
- Chile
- Colombia
- Costa Rica
- Guatemala
- Peru
- Venezuela
- Central America
- South America
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Consumer Durables and Apparel
- Consumer Services
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Technology Hardware & Equipment
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Tracking Studies
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
