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Details
Contact Person:
Adrian Villegas
E-mail:
Send RFQ
Address:AV. SANTA FE No. 505
COL. SANTA FE
City:Mexico
Postal Code:
05349
Country:
Mexico
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Phone:+(52) 5089-7770
Fax:+(52) 5292-8294
Standards:ISO 9001:2000
Memberships:
ESOMAR
Number of employees:
30
Number of interviewers:
100
Founded in:
1989
Language of communication:
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Description
PULSO MERCADOLOGICO is a company offering full service in market and public opinion research. We conduct both quantitative and qualitative studies. Our main office is in Mexico City with a branch office in Monterrey, but we have nation-wide capabilities including rural areas coverage.
In terms of quantitative research; we have a comprehensive questionnaire design, private software combined with national data for quality designed probabilistic samples. We offer a tightly controlled and supervised fieldwork system. We handle the most advanced statistical analysis techniques. All that according to written and diagrammed ISO certified procedures.
Regarding qualitative research, we provide our clients with wide experience and professionalism in conducting, analyzing and summarizing information also with ISO Quality Control. Our list of clients includes the main public sector institutions, renowned companies from domestic private sector, the most representative organizations of the social sector and international research and private companies.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Marketing Effectiveness and Analytics
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CATI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
