Full-service marketing research firm, providing insightful marketing guidance and customized research solutions to our Fortune 500 clients since 1993. Full ISO - 9001 quality certification of both Quali & Quanti processes.
Only TRULY bicultural and bilingual research service in Mexico with extensive experience coordinating and conducting studies throughout the greater Latino market - North, Central and South America. Specialization in pharmaceutical, high tech, consumer products, business-to-business. Qualitative division, ranked among top ten in Mexico offers expertise moderation, 2 “state of the art” focus group facilities and lounges for comfortable 15 person seating, “out of box” techniques, observational research, Perception Analyzer advertising testing. Qual/Quant expertise in: Advertising testing, new product launches, brand equity modelling, attitudes segmentation, brand architecture, etc. As well as offering innovative techniques such as eye-tracking and measurement of emotions.
Full access to cutting age data colletion systems such as: Hand-held, CAPI, CATI, Webcasting and traditional methods as: door to door; CLT: Gang Survey, Hall Test, B2B, Hospitals, etc.
