Details
Contact Person:
Mr. Afshin Vafadar
E-mail:
Send RFQ
Address:#7, Sahand St.
Dr. Beheshti Ave.
City:Tehran
Postal Code:
Country:
Iran
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Phone:+9821-88518276-8
Fax:+9821-88762838
Standards:
Memberships:
Esomar
Number of employees:
120
Number of interviewers:
750
Founded in:
1997
Language of communication:
English Turkish
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Description
Established in 1997, Rahbar Group offers an integrated suite of marketing services; including Marketing research, consultations and BTL services. Rahbar works closely with clients to help them select the right piece of Marketing information to make the best possible decisions and realizing maximum profits from their investment.
Clients come to our marketing clinic to:
• Evaluate their market performance
• Analyse market dynamics and turbulences.
• Diagnose and Solve sales and marketing problems, and
• Identify and Explore market potentials and growth opportunities
As our core competencies, the most visible one is the capability of conducting qualitative or quantitative studies simultaneously throughout a wide geographical coverage. That’s why our clients have realized and they know who best can help them to conduct research to international standards, with most reliable data and in-depth analysis. Our proven record can be clearly observed in built reputation with many famous brands and accumulation of more than 100,000 quantitative contacts and 150 qualitative cases annually to our archive.
With having offices in more than ten cities nationwide and our professional team, we are pioneer of giving you an accurate view of Iran.
Our main service category
- Strategic & Marketing Planning, Research- based consultations
- International Research, Coordinating and Conducting Multi-Country Studies in IRAN
- Market Analysis: Usage and Attitudes, Segmentation, Targeting and Positioning.
- Social Research, Consumer Research, Tracking Studies and CSM
- New Product Development
- Communications Strategy; Advertising Pre/Post test, BTL services
- Brand Analysis: Mapping, Profiling, Equity
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Media
- Retailing
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Business-to-business
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- Recruiting
Sample studies, research reports
