|
|
This agency has not been rated yet
0 out of
5 based on
0 ratings.
|
Details
Contact Person:
Mr. Jan Strasser
E-mail:
Send RFQ
Address:Schneckenmannstr. 25
City:Zurich
Postal Code:
8044
Country:
Switzerland
|
Phone:+41 43 244 87 77
Fax:+41 43 244 87 78
Standards:
Memberships:
ESOMAR, QUALIS INTERNATIONAL
Number of employees:
6
Number of interviewers:
10
Founded in:
1994
Language of communication:
German English French
|
Description
Successful marketing demands profound insight into the consumers’ psychology and the market mechanisms respectively. This insight is based on precise, efficient and competent market research. In combination with sociological findings, marketing theories and empirical knowledge, the result is what we call: marketing intelligence
RCG supplies well-founded qualitative analysis of all factors relevant for marketing and customer relations.
RCG conducts qualitative market research in Switzerland (facilities in Zurich) and worldwide (cooperation with partner institutes).
Research conducted in
- Central Europe
- East Europe
- Far East
- Middle East
- North America
- North Europe
- South America
- South East Europe
- South Europe
- West Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Telecommunication Services
- Transportation
Research Types
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- New Product Development
- Positioning Research
- Segmentation Research
- Usage & Attitude Studies
Research Methods
- Ethnography
- Focus Groups
- In-depth Interviews
Sample studies, research reports
