|
|
This agency has not been rated yet
0 out of
5 based on
0 ratings.
|
Details
Contact Person:
Danie Malan
E-mail:
Send RFQ
Address:PO Box 404
North Riding
City:Johannesburg
Postal Code:
2162
Country:
South Africa
|
Phone:+27 83 3007756
Fax:+27 86 618 6871
Standards:SAMRA Code of Conduct
Memberships:
SAMRA, SAMRA Corporate
Number of employees:
Number of interviewers:
Founded in:
1997
Language of communication:
|
Description
Research in Action (Pty) Ltd was established in 1997 and has since been providing market research to a wide range of businesses.
We are committed and there to meet your needs with the vast resources and services we have, to ensure you the best possible research investment.
At Research in Action our clients’ interests always come first. This is not an empty commitment: your personal requirements determine the research strategy on which the management of your marketing strategy is based. With this in mind, there are several key principles we use as a guide to the services we provide.
Our values stem from out motto: "Get in Touch, Stay in Touch". Engendered in that motto are all the attributes necessary for harmonious interpersonal and business relationships, on which Research in Action is built. Effective relationships begin with mutual trust between our clients and us built on the pillars of honesty and integrity. We believe that adding value for our clients results in effective business relationships, which Research in Action enhances with a pro-active approach.
We commit ourselves to innovative, user-friendly research services and products through a positive, team-based process of continuous learning, keeping abreast of the latest techniques, in an environment of total transparency.
Research in Action provides a complete market research service, leveraging our expertise in both qualitative and quantitative research. From our network of preferred partners, we source additional skills from different fields – such as psychologists or psychiatrists - when necessary to add value to our services.
Research in Action differentiates itself from other organisations by offering purpose-designed research products in conjunction with traditional research methodologies. The company has developed various unique research techniques exclusively available to its clients: Visualiser™, In-Touch© Agri and AdAction©. Research in Action has also established ActionDataBase©, the ultimate database of more than 30 000 farmers in South Africa.
Research in Action, its staff and its Partners bring to bear numerous years of experience in various fields of marketing research. We use our knowledge and skills to assist our clients to formulate successful strategic decisions.
Research in Action has successfully conducted extensive research projects in a multiplicity of vertical market sectors. Its expertise in these fields as well as a broad understanding of the South African demographic position Research in Action to confidently tackle any research project. To date, the organisation has been instrumental in honing the marketing strategies of companies in various market sectors.
Research conducted in
- Botswana
- Kenya
- Lesotho
- Malawi
- Mozambique
- Namibia
- Nigeria
- South Africa
- Zimbabwe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Agriculture
- Automobiles and Components
- Banks
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CATI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
