Market Trends Research International is part of the largest research agency in Africa. This is primarily as a result of Research International’s global presence in over 50 markets with Head Office in the UK. Research International has full service agencies in 9 Countries in Africa including Ghana, Cote d’Ivoire, South Africa, Cameroon, Zimbabwe, Kenya, Egypt and the Indian Oceans and, of course, Nigeria. With this unique spread, we are able to fully cover the markets of Africa whether centrally through a regional hub or through individual units. Apart from this strength, Research International, being an organisation with a rich heritage spanning several decades has been involved extensively across diverse categories including FMCGs (personal care, home care, foods, tobacco, etc) Telecoms, ICT, Retail, Banking and Finance, B2B, Aviation, Logistics, and General Social issues. Research International has also developed proprietary tools for clients seeking full service from project conceptualisation to reporting. Some of our tools are Product SolveSM, Price SolveSM, MicrotestSM, Shopper ActionSM, Brand ActionSM, etc. As a result of our presence, heritage, network, and expertise, we add value to every business, be it just field-&-tab or full service, because of the knowledge which our strength affords us and our esteemed clients.
